10 Best Ahrefs Alternatives (Free and Paid) for All Your SEO Needs

How We Choose the Best Ahrefs Alternatives

●      Ease of Use: The best Ahrefs alternatives should have an intuitive and user-friendly interface, allowing easy navigation and access to functionalities. Our list includes beginner-friendly options with tutorials, guides, and resources to help users get started.

●      SEO Toolkit: A comprehensive SEO toolkit is essential. We selected alternatives based on the strength of their SEO toolkit, including keyword research tools, site audit, SERP analysis, and more.

●      Features and Functionality: Besides SEO, the alternatives offer similar capabilities to Ahrefs. We prioritized tools offering important features such as backlink analysis, competitor analysis, rank tracking, brand monitoring, and integrations.

●      Data Accuracy: Reliable and up-to-date data regarding keywords, backlinks, search volumes, and other relevant metrics are critical. Our focus is on tools that provide accurate and comprehensive data.

●      Pricing and Plans: Affordability is a key consideration. Our list includes free tools like Keyword Planner and SEOquake and tools with multiple plan tiers to meet different business needs.

Ahrefs Review

Image via Ahrefs

Ahrefs is an all-in-one SEO software suite that empowers professionals and beginners in content marketing and search engine optimization. It offers tools and resources to improve your website's ranking and visibility in search engine results pages (SERPs).

Key Features

●      Competitor analysis

●      Keyword research

●      Rank tracking

●      Backlink analysis

●      Site audit

●      Content exploration

Pros

●      Offers a plethora of tools for in-depth SEO tasks

●      Maintains a vast database of keywords and backlinks

●      Provides a limited set of free SEO tools

●      Offers a wealth of educational resources

Cons

●      Can be overwhelming for beginners due to its extensive features

●      Lacks a free trial or free plan

●      Limited integrations with third-party marketing tools

Price

●      Lite: $129/month

●      Standard: $249/month

●      Advanced: $449/month

●      Enterprise: $14,990/month

Top Ahrefs Alternatives to Consider in 2024

1. Semrush

Semrush positions itself as an Online Visibility Management Platform. It is trusted by 7 million marketing professionals globally.

Features

●      Advanced keyword research with a database of 20 billion keywords

●      Writing Assistant for real-time SEO potential checks

●      Competitor marketing strategies insights

●      Detailed insights with charts and figures

●      Suitable keywords for PPC campaigns

●      List of broken links for your and competitors’ domains

●      SEO toolkit for site audits

●      SEO data for any website or URL

Pros

●      Spectacular keyword analysis

●      One-stop shop for optimizing online content

●      SERP analysis and search volume for keywords

●      Integration with Google Analytics and Search Console

Cons

●      Interface could use design improvements

●      Can be overwhelming due to extensive features

●      Expensive compared to other SEO tools

Pricing

●      Free trial for 14 days

●      Pro: $129.95/month

●      Guru: $249.95/month

●      Business: $499.95/month

‍

2. Moz

Image via Moz

Moz is trusted by millions of digital marketing experts to rank first on search engine results pages. Founded in 2004, Moz is particularly useful in highly competitive fields like travel.

Features

●      Feature-rich SEO toolkit for site audits

●      Page Authority (PA) score ranging from 1 to 100

●      Keyword Explorer for important metrics

●      Domain overview tool for SEO data

Pros

●      Chrome extension called MozBar

●      Guides, tutorials, posts, and community forums

●      SERP analysis and search volume for keywords

●      Integration with Google Analytics and Search Console

Cons

●      Complex dashboards

●      Limitations on actions depending on the plan

●      Most useful features are in Moz Pro

Pricing

●      Free trial for 30 days

●      Standard: $99/month

●      Medium: $179/month

●      Large: $299/month

●      Premium: $599/month

●      Enterprise: Customized

‍

3. Serpstat

Serpstat markets itself as an all-in-one SEO platform for professionals, packed with useful features for digital marketing agencies, in-house SEO teams, SMBs, and enterprises.

Features

●      Keywords collection and analysis based on regional search results

●      Text analytics tool for content optimization

●      Rank tracker for better search engine ranking

●      API access for every tool with every paid plan

●      Competitor ad insights for optimized ad spending

Pros

●      Supports a variety of languages

●      Advanced SEO toolkit

●      Constantly improving keyword database

Cons

●      Long site audits for large websites

●      Incomplete backlink analysis

Pricing

●      Free trial available

●      Individual: $59/month

●      Team: $119/month

●      Agency: $479/month

●      Enterprise: Custom pricing

‍

4. SE Ranking

SE Ranking is a comprehensive online solution for SEO and online marketing professionals, including social media analytics tools.

Features

●      Keyword grouping tool

●      Competitor traffic dynamics insights

●      Marketing checklists for customized strategies

●      Detailed site audit tool

Pros

●      Prompt customer support

●      In-depth data-rich reports

●      Competitively priced

Cons

●      Needs to be more mobile-friendly

●      Incomplete backlink database

Pricing

●      Free trial for 2 weeks

●      Essential: $55/month

●      Pro: $109/month

●      Business: $239/month

‍

5. Mangools

Mangools is known for its ease of use, visualizations, and spectacular UX. It’s a bundle of five tools: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

Features

●      Accurate keyword difficulty with KWFinder

●      SERPChecker for competitor analysis

●      Rank tracking in over 50k locations with SERPWatcher

●      Database of almost 10 trillion backlinks

Pros

●      Accurate data

●      Multiple payment options including cryptocurrency

●      Beautiful UI

Cons

●      No per-tool pricing

●      Lacks site auditing features

Pricing

●      Free trial for 10 days

●      Mangools Entry: $29/month

●      Mangools Basic: $49/month

●      Mangools Premium: $69/month

●      Mangools Agency: $129/month

‍

6. BuzzSumo

BuzzSumo is a content marketing tool that generates content ideas and marketing insights.

Features

●      Generates keywords and content ideas

●      Largest index of social media engagement data

●      Influencer identification tools

●      Social media monitoring

Pros

●      Up to 5 years of content performance data

●      Several filtering options

●      Free trial and free account available

Cons

●      Expensive for small businesses

●      Lacks necessary SEO tools

Pricing

●      Free trial for 30 days

●      Free plan with 10 searches/month

●      Content Creation: $199/month

●      PR & Comms: $299/month

●      Suite: $499/month

●      Enterprise: $999/month

‍

7. SpyFu

SpyFu is a competitive intelligence tool for local SEO and PPC.

Features

●      Research competition on Google

●      Google Ads Advisor for profitable keywords

●      Backlink data insights

●      Custom branded SEO reports

●      Influencer identification

Pros

●      Unlimited access to data

●      User-friendly data representation

●      Comprehensive competitor research

Cons

●      Inaccurate PPC reporting

●      Cluttered UI

●      Missing basic features in lower-tier plans

Pricing

●      30-day money-back guarantee

●      Basic: $39/month

●      Professional: $79/month

‍

8. GrowthBar SEO

GrowthBar SEO offers critical SEO data in a clean dashboard and is built using open AI.

Features

●      Access to billions of keyword suggestions

●      Comprehensive content outlines

●      Backlink profile view

Pros

●      Unlimited keyword research

●      Clean and delightful dashboard

Cons

●      Not suitable for complex SEO needs

●      Basic backlink checker

●      Expensive Pro and Agency plans

Pricing

●      5-day free trial

●      Standard: $36/month

●      Pro: $74.25/month

●      Agency: $149.25/month

‍

9. DinoRANK

DinoRANK is trusted by millions for boosting Google traffic with an affordable suite of SEO tools.

Features

●      SEO toolkit for site audits

●      AI content optimization with DinoBRAIN

●      Keyword Research tool

●      Comprehensive Visibility tool

Pros

●      Comprehensive SEO tools at an affordable price

●      Easy-to-follow tutorials

●      Position tracking and SERP analysis

Cons

●      Advanced features limited to higher plans

●      Steep learning curve for new users

Pricing

●      Starter: $36/month

●      Pro: $60/month

●      Business: $130/month

‍

10. WebCEO

WebCEO is a cloud-based platform with 22 powerful SEO tools and white-label services.

Features

●      Multi-channel keyword research tool

●      Comprehensive SEO audit tool

●      Rank Tracker for local and global search engines

Pros

●      Available in 24 languages

●      Integration with Google Analytics and Search Console

Cons

●      Needs UI improvements

●      Limited drag and drop options

Pricing

●      Free trial for 14 days

●      Startup: $99/month

●      Agency Unlimited: $99/month + scanning fees

●      Corporate: $299/month