‍Reasons for Facebook and Instagram Ad Account Blocking

Meta, the corporation behind Facebook and Instagram, closely monitors advertiser activities to maintain a safe and effective advertising environment. Despite the growing reach of Facebook and Instagram ads, advertisers can face account restrictions or blocking for several reasons. Here’s an in-depth look at why this happens and how to avoid it.

Factors Influencing Blocking

Understanding how Meta platforms and advertising are interconnected is crucial. Most ads are managed through Ads Manager, which links to your Facebook and Instagram accounts. Meta monitors account actions, violations, and complaints, which can influence the scrutiny and potential blocking of your ad account.

Common Reasons for Blocking

1. Suspicious Activity Related to Payment

○      Linked Cards: Ensure your cards always have sufficient funds, and avoid sudden large top-ups or significant budget increases.

○      New Payment Methods: Be cautious when adding new payment methods, especially if they don’t match the admin details or are used across multiple accounts.

○      Geographical Discrepancies: Payments from new regions can trigger restrictions.

2. Suspicious Actions in the Ad Account

○      New Accounts: Avoid linking brand-new accounts without any activity to your Ads Manager.

○      High Activity: New accounts with high ad spend or multiple campaigns can appear suspicious.

○      Logins from Different Countries: Use a VPN if you need to log in from a different country than usual.

○      Previous Violations: Accounts with past violations can lead to increased scrutiny and potential blocking.

3. Reasons for Ad Blocking

○      Content Restrictions: Ads must follow Meta’s guidelines, particularly around prohibited and restricted content like health claims, alcohol, and discriminatory language.

○      User Safety: Ads in certain categories, like housing or employment, have additional targeting restrictions.

○      Complaints: User complaints about an ad can trigger re-moderation and potential blocking.

4. Landing Page Issues

○      Consistency: The landing page must match the advertised product and not use misleading redirects.

○      Transparency: Ensure the landing page clearly represents the product or service advertised.

Moderation Process on Meta

Before an ad goes live, Meta checks its content and the associated business resources. This process usually completes within 24 hours but can be quicker. Ads can also be rechecked post-publication if complaints arise.

What to Do If Your Advertising Account Is Compromised

1. Contact Meta Support: Report the issue and provide detailed information about fraudulent activities.
2. Notify Colleagues: Inform your team about any suspicious actions in your account.
3. Gather Information: Collect data on unauthorized campaigns and communicate this to Meta.
4. Avoid Alterations: Stop fraudulent campaigns but do not make any changes until Meta resolves the issue.

Preventing Account Blocks

1. Security Checkup: Regularly review and optimize your account settings.
2. Login Notifications: Enable notifications for logins from unknown devices.
3. Strong Passwords: Use unique and strong passwords.
4. Two-Factor Authentication: Enable two-factor authentication for added security.

Understanding these common pitfalls and how to address them can help maintain the integrity and effectiveness of your Facebook and Instagram ad campaigns, ensuring continuous engagement and growth.

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