‍Top 7 B2B Marketing Tools to Boost Your Business in 2024

B2B marketing tools can optimize and expedite all your business processes – be it task management, content creation, or reporting. But all these business areas can be streamlined only when you use the best B2B marketing tools.

However, selecting the right B2B marketing tools is no mean task. To simplify your tool selection and comparison, we have written this honest and accurate B2B marketing tools roundup. Check it out.

Instapage

Image via Instapage

Standing out among the top B2B marketing tools for smart marketers is Instapage. This tool is a powerful landing page builder that's designed to optimize conversion rates.

Instapage offers businesses the ability to create, test, and personalize landing pages without requiring extensive coding knowledge. Its intuitive drag-and-drop interface allows for rapid page creation.

Meanwhile, Instapage has some even more advanced features, such as robust A/B testing and an AI content generator. These allow businesses to maximize their landing pages’ lead generation potential.

Key Features

●      Extensive template library

●      Intuitive drag-and-drop editor

●      A/B testing driven by AI experiments

●      Integration with major marketing and CRM tools

●      Advanced conversion analytics with Google Ads and Analytics

●      AdMap for visualizing advertising campaigns

●      Dynamic text replacement for personalization

●      Heatmaps for user behavior analysis

Pros

●      User-friendly interface

●      High customization potential

●      No coding required for page design

●      Streamlined workflow with collaboration features

Cons

●      May be cost-prohibitive for small businesses

Pricing

While Instapage doesn't have a free plan, it does offer a 14-day trial where you can try out its features. These are its paid plans:

●      Create: $99/month

●      Optimize: Starting from $199/month

●      Convert: Custom pricing

Pro Tip: Utilize the dynamic text replacement feature to tailor your landing pages to different audience segments, boosting relevance and conversion rates.

Unbounce

Image via Unbounce

Websites are like storefronts for digital brands. And among the B2B marketing tools on this list, none transforms your website into a conversion machine like Unbounce does. From pop-ups to sticky bars, the AI-led tool can help you build all sorts of conversion touchpoints to convert visitors into customers easily.

Unbounce offers two products:

●      Smart Builder fetches data from 1.5 billion conversions to create smart landing pages.

●      Smart Traffic uses AI to build compelling experiences and dynamic content.

What’s more?

Unlike many B2B marketing tools, Unbounce offers a library of customizable templates to give your website an impressive look and feel.

As you would expect from top-notch B2B marketing tools, Unbounce offers seamless integration enabling you to manage all your marketing activities from one window. Additionally, you get customized solutions for different industries and campaign types. Pick what you need and pay only for that!

In short, Unbounce has everything marketing agencies need from B2B marketing tools.

Key Features

●      Code-free landing pages

●      Design Assistant

●      Smart Builder Style Guide

●      Smart traffic

●      Sticky bars and pop-ups

●      AMP pages

●      A/B testing

●      Conversion intelligence

●      Copy insights

Pros

●      Top-notch security

●      AI-powered

●      Mobile-friendly designs

●      Code-free builder grid

●      Free trial

●      Boundless integrations (including 60+ Zapier integrations)

●      Proactive support via chat, email, marketing report, and blog

●      Scalable plans

Cons

●      No free plan

Pricing

●      Build: $99/month

●      Experiment: $149/month

●      Optimize: $249/month

●      Concierge: $649/month

All plans include unlimited landing pages, pop-ups, and sticky bars. To try them out, register for a 14-day free trial today!

Pro Tip: Set your brand fonts, sizes, and text elements before designing your landing page. It ensures consistency with your website and saves you time.

Marketing Cloud Account Engagement

Image via Salesforce

There are very few B2B marketing tools that offer end-to-end marketing assistance. Salesforce’s Marketing Cloud Account Engagement (formerly known as Pardot) is one of them.

Using Salesforce, you can optimize all your marketing functions – from lead generation to ROI measurement.

This is one of the B2B marketing tools designed for enterprises that require a marketing solution that can handle a burgeoning customer base.

What else?

With AI-led personalization, Marketing Cloud Account Engagement can create dynamic campaigns and content that are tailored to each user’s unique needs. Not many B2B marketing tools can claim to offer you real-time alerts, intelligent lead nurturing, and prospect tracking that Salesforce does. You can use these features to design personalized customer experiences.

Key Features

●      Journey Builder

●      Forms and landing pages

●      Events and webinars

●      Email marketing

●      SEO + SEM integration

●      Lifecycle reporting

●      Custom data views

Pros

●      All-in-one marketing suite

●      Cloud-based

●      Extensive help resources

●      24×7 Online chat

●      Bubbling user community

●      Trailhead – Free online knowledge base

Cons

●      Costly plans

Pricing

●      Marketing Cloud Engagement: Starting at $1,250/month (billed annually)

●      Marketing Cloud Account Engagement: Starting at $1,250/month (billed annually)

●      Marketing Cloud Personalization: Starting at $108,000 per organization per year

Pro Tip: Add a simple form asking why people unsubscribe. This will help you refine your email strategy and keep engaged subscribers happy.

Clearbit

Image via Clearbit

For data-driven marketing, Clearbit is one of the best B2B marketing tools. It identifies leads early, tracks them rigorously, and alerts you instantly so that you can close sales in time.

In addition, it converts faceless leads into relatable personas for you to pursue with spot-on content and messaging.

What else?

Unlike most other B2B marketing tools, Clearbit provides company-level insights, such as employee composition, industry classification, preferred marketing tech stack, and more. Armed with holistic, AI-powered insights, you can create laser-sharp marketing campaigns that boost your conversion rate.

Want to know the best part?

Built from the ground up, Clearbit integrates seamlessly with your current tech stack (HubSpot, Salesforce, Canva, etc.). After all, businesses prefer B2B marketing tools that ensure there is no out-of-sync data across teams and processes.

Key Features

●      Reveal (for traffic identification by IP address)

●      Advanced retargeting (on Facebook and Google)

●      Enrichment (from domain to persona)

●      Prospector (for prospecting warm leads)

●      Alerts (for real-time notifications to sales and success teams)

●      Website UX personalization

Pros

●      Simple interface

●      Hands-on support

●      Accurate data and match rate

●      Guaranteed uptime for enterprise plans

Cons

●      Unlike many popular B2B marketing tools, Clearbit offers no free trial or free plan

Pricing

Available on request

Pro Tip: Level up your website personalization with Clearbit Reveal. Identify companies visiting your site to tailor messaging and offers for high-value leads.

GetResponse

Image via GetResponse

Next in our list of B2B marketing tools is GetResponse – a one-stop solution to all your marketing needs.

How so?

It is one of the best B2B marketing tools you can use to build contact lists, landing pages, forms, and pop-ups to drive website traffic. Send beautiful emails and keep contacts engaged with your brand. This is also one of the ideal B2B marketing tools for ecommerce brands that can leverage the tool to sell aggressively from within the platform and skyrocket their revenue.

Unlike most B2B marketing tools in this genre, GetResponse is quite affordable. Their plans start from as low as $10 per month, which means solopreneurs and small sales teams can use the tool to level the game with enterprises.

Key Features

●      Email marketing

●      Webinars

●      Landing pages

●      Pre-built workflows

●      Contact segmentation

●      Product recommendations

●      Behavioral targeting

Pros

●      Competitive pricing

●      Easy integrations

●      30-day free trial (with all plans)

●      Feature-rich low-end plans

Cons

●      Shaky support

●      Lacks templates

●      Doesn’t offer an SMTP server or domain names

Pricing

●      Email Marketing: $16.20/month

●      Marketing Automation: $50.20/month

●      Ecommerce Marketing: $101.20/month

For a free custom domain for one year, you must commit to a 12-month or 24-month GetResponse plan.

Pro Tip: Set up automated emails that follow up with people based on what they do with your emails. This helps nurture leads with timely, relevant messages through your sales funnel.

Buffer

Image via Buffer

For small businesses, it’s challenging to find B2B marketing tools that are features-rich as well as affordable. That’s where Buffer enters the picture.

Used by over 160K small businesses to grow their social media presence, Buffer is stuff that dreams—and top-notch B2B marketing tools—are made of.

Now you’d ask what a social media marketing tool is doing in a list of B2B marketing tools. But the truth is that social media marketing is the foundation on which B2B marketing rests, generating leads, direct sales, awareness, and authority for brands. That’s why Buffer deserves to be on this list!

Anything else?

Buffer automates and optimizes social media management, helping sales teams create content apart from publishing, and tracking. Let’s take a closer look at its specs and features that make it one of the best B2B marketing tools for 2024:

Key Features

●      Unified dashboard for the big 5 of social media (LI, FB, Twitter, Instagram, and Pinterest)

●      Direct scheduling

●      First comment

●      Comments inbox

●      Shop grid (to help monetize your Instagram account)

●      Team collaboration (approvals, permissions, etc.)

●      Account management

●      Social media calendar

●      Audience demographics

●      Boosted post insights

●      Analytics (best posting time, content type, and frequency)

Pros

●      Custom, white-label reports

●      Exportable analytics

●      14-day free trial (cancel anytime)

●      Free plan

●      Pocket-friendly prices

Cons

●      Constraints on post volume in the free plan

●      No online chat option

●      Confusing UI

Pricing

●      Free: $0 for up to 3 social networks

●      Essentials: Starts at $6/month (1 channel), with an additional $6/month per extra channel

●      Team: Starts at $12/month (1 channel), with an additional $12/month per extra channel

●      Agency: Starts at $120 per month (10 channels), with an additional $6/month per extra channel

Pro Tip: Boost your social sharing with Buffer's browser extensions. Share content directly from any webpage you visit, saving time and streamlining your social media workflow.

Canva

Image via Canva

Yeah, you’re wondering what a visual tool is doing among the list of B2B marketing tools. Well, you can’t ignore the immense power of visuals in B2B marketing in 2024.

Fortunately, Canva is among the best B2B marketing tools with intuitive design features to help you create engaging, versatile visual content.

So, why does it earn a spot here?

●      It helps create pro-looking visuals

●      Lets you upload your brand fonts, colors, and logos to maintain brand consistency

●      Makes content creation breezy with user-friendly templates, drag-and-drop editing, and a vast library of design elements

●      Streamlines social media marketing

Furthermore, over 55% of B2B marketers agree that visual content is very important in their marketing strategies.

Image via Venngage

And the icing on the cake: Canva is one of the B2B marketing tools you can use comfortably without design skills or experience!

Key Features

●      Pre-designed templates

●      An intuitive drag-and-drop builder

●      Brand kit

●      Social media planning and scheduling

●      PDF and video editors

●      One-Page website builder

●      Marketing automation software integrations

●      Whiteboards

Pros

●      It has a massive library of customizable marketing templates

●      Create professional visuals without design experience

●      Maintains brand consistency across all marketing materials

●      The pre-designed templates streamline content creation

Cons

●      Limited design customization compared to professional design software

●      The free plan has limitations

Pricing

Like other B2B marketing tools, Canva offers a free plan. Others are:

●      Canva Pro: $15/month

●      Canva Teams: Starting from $10/month per person (minimum 3 people)

●      Canva Enterprise: Custom pricing

By using these top B2B marketing tools, businesses can optimize their marketing funnel, enhance their brand presence, and achieve their marketing goals efficiently.

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