Boosting 'Beginners 101'
with Targeted Localization & Promotion
Increase in Audience's Engagement
Achieved in ARR
for Specific Regions.
Increase
in Paid Subscriptions
Canva's Challenge
Low Awareness Among New Users
Many beginner users were unaware of Canva's features and lacked experience with the platform.
Content Adaptation for Different Markets
Adapting content for various cultural and linguistic preferences posed a significant challenge.
Challenges in Social Media Promotion
Creating engaging and relevant social campaigns to attract new users was difficult.
High Competition in the Design Market
Existing competitors, like Adobe and other design platforms, created strong pressure on Canva.
Our Solution
Educational Videos and Content for Beginners
We created simple, engaging videos and materials that quickly explain Canva's key features, attracting new users.
Localized Content
We adapted the platform and marketing materials to suit the cultural and language preferences of target markets.
Targeted Social Media Campaigns
Launched targeted campaigns and posts on social media to engage design enthusiasts and potential users.
Highlighted Canva’s Unique Value Proposition
We emphasized Canva's unique benefits and user-friendly features, helping it stand out against competitors.
Localization Producer
KMG – B2B Growth Marketing Agency
Marketing That Works.
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