Canva Logo

Boosting 'Beginners 101'
with Targeted Localization & Promotion

2.7x

Increase in Audience's Engagement

$400k

Achieved in ARR
for Specific Regions.

Canva Logo
28%

Increase
in Paid Subscriptions

Canva's Challenge

1
Low Awareness Among New Users

Many beginner users were unaware of Canva's features and lacked experience with the platform.

2
Content Adaptation for Different Markets

Adapting content for various cultural and linguistic preferences posed a significant challenge.

3
Challenges in Social Media Promotion

Creating engaging and relevant social campaigns to attract new users was difficult.

4
High Competition in the Design Market

Existing competitors, like Adobe and other design platforms, created strong pressure on Canva.

Our Solution

1
Educational Videos and Content for Beginners

We created simple, engaging videos and materials that quickly explain Canva's key features, attracting new users.

2
Localized Content

We adapted the platform and marketing materials to suit the cultural and language preferences of target markets.

3
Targeted Social Media Campaigns

Launched targeted campaigns and posts on social media to engage design enthusiasts and potential users.

4
Highlighted Canva’s Unique Value Proposition

We emphasized Canva's unique benefits and user-friendly features, helping it stand out against competitors.

«Working with this team has been a pleasure. Their approach significantly boosted user activity on social networks, helping us confidently enter new markets.»
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KMG – B2B Growth Marketing Agency
Marketing That Works.

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